This website is a business that writes about dating sites and related products and services. We provide this service for free and instead choose to generate the income for the business from advertising and affiliate programs. We make this disclosure of how we generate income to comply with the US Federal Trade Commission guidelines and in the interests of being honest with my visitors. If you have any questions or comments, please Contact Us.
Third-Party & Sponsor Ads
We may be paid by the advertiser directly for displaying ads and/or we may use an advertising network like Google AdSense. In either case we try to display relevant ads that may be of interest to our visitors. In most cases we do not have complete control over what ads are displayed on our pages. If you see an ad (for example from Google AdSense) and a web page of ours about the same product or service, it may be mere coincidence and beyond our complete control. We do not personally endorse the products and services advertised in these ads and these companies are not affiliated with us.
Like many websites, we can receive a commission for any qualifying click, lead or sale from many of the products and services featured on this site. This is a very common online practice for referring customers. Income we receive this way does not cost the customer directly anything extra and is usually considered just part of the marketing budget of the product or service by the company that produces it, just like a regular online, print or TV advertisements.
The money we earn helps defer both the costs and hours spent maintaining the many free elements of this website.
We do not receive revenue from all products and services reviewed on this site. Whether or not the product or service has an affiliate program does not affect our recommendation. We judge all reviewed products and services impartially. If we belong to the affiliate program of a product or service reviewed or recommended on this website by us, then it is always based on our belief that the business and its product or service will provide excellent and valuable information or service. This is based on one or more of the following:
A review of that product
Our relationship with that person or business
Our previous positive experience with the person or company who’s product we are recommending
In some cases, we may receive the product or service for free for review purposes. We would like to stress that we have never been paid to write a review or article, we just may receive commission on a purchase of that product if you click on one of the banners or links on our site. If you did not find value in our service then you are more than welcome to visit the product or service company’s website directly.
Please note that you should always do your own due-diligence before making any purchases. Any product claim, statistic, quote or other representation about a product or service on this website should be verified with the manufacturer, provider or party in question.
Why use Affiliate Programs?
The practice of using affiliate links is in no way underhand and to the contrary is common practice among online businesses. It allows one business to promote another business to their customers and to take a share for the referral and/or sale in return. Virtually all large street retailers, brands and manufacturers use exactly the same techniques as part of their online advertising and marketing mix.
Affiliate programs for products and services may be “in-house” and run from the company’s own website or the company may join a network like Commission Junction or Linkshare to help manage and recruit publishers to their program.